Art Direction Graphic Design Project Management
Art Direction Graphic Design Project Management
During the month of May, DC Lottery looked to encourage gamers to play their interactive horse racing game, Race2Riches, by creating a promotion that enabled players to triple their award money.
DC Lottery took to Union Station, a landmark transportation hub, and a building in which they have a storefront, to promote the Race2Riches as THE source of the THRILL of horse racing in Washington, DC. Bright and dynamic, reminiscent of the silks and pageantry of the big springtime meets, the signage dominated Union Station, the headlines challenging commuters to take a break from their daily grind and think about a day at the races. (vendor-provided logo)