Art Direction Graphic Design Project Management
Art Direction Graphic Design Project Management
Work Completed at Akseizer Design Group
Painting a picture of a luxury lifestyle. As plans were being sketched out for an upscale waterfront condominium in Old Town, Alexandria, we created a vision for MUSE brand identity and marketing strategy boosted sales and marketing, starting with naming and design of an impactful logo and comprehensive brand guidelines. When the building started to take form, I led creative on a suite of digital and print marketing materials, a targeted social media strategy, engaging sales center, signage, impactful advertising campaigns, and a distinctive custom-coded Webflow website.
By strategically integrating the city artwalk and studio space into the condominium's core offering, a unique brand identity that not only set Muse apart but also contributed to its recognition as 'Best Boutique Property' in 2022, and its exceptional sales performance.